Press Releases

April 20, 2017

Red Apple Stores Inc. Introduces New “Every Day SAVE BIG” Program

Mississauga, April 20, 2017 - FOR IMMEDIATE RELEASE – With 154 stores across Canada, Red Apple Stores Inc., operating as Red Apple and The Bargain! Shop, have become known in their communities as the trusted local retailer for great prices on a wide selection of brands in grocery, fashion and household goods.

As a small town general merchandise retailer, Red Apple Stores Inc. is committed to continuously looking for new ways to better meet the needs of their Customers, many of whom live within five kilometers and shop in the stores on a daily basis. Now, after talking with Customers from across the country, Red Apple is pleased to introduce Every Day SAVE BIG – a new value program that will feature super low prices on the everyday products that Customers use most and shop for on a regular basis!

Launching on April 28, 2017, Every Day SAVE BIG will provide Customers with the best prices on their most wanted items, every day. Featuring major brand names such as Folgers, Kraft Dinner, Tang, Swift Ham, Royale and Xtra Laundry Detergent, Every Day SAVE BIG will help families save significantly on all of their everyday household favourites.

Clinton Wolff, President & CEO of Red Apple Stores Inc., notes “We value our Customers and appreciate their loyalty to our business. Almost 50% of our Customers shop in our stores on a weekly basis, and so we decided it was time to provide them with even more value, by giving them our lowest prices on the products they use day-in and day-out. They won’t need to shop around or search flyers for deals, because the prices on these brand name favourites will be in place, Every Day!”

The Every Day SAVE BIG launch will coincide with the discontinuation of the national flyer program, in a move to reinforce the long-term commitment that Red Apple Stores Inc. is making to everyday value for its Customers. “Shoppers no longer have to wait for their weekly flyers to find out what’s available at the best prices. Our goal is to give Customers what they’ve been asking for – household essentials and family favourites at super low prices, every day,” adds Laura Penso, Vice President of Marketing for Red Apple Stores Inc. “We want to help our Customers save both time and money. They will no longer need to search flyers or shop around for a deal on the products that are always on the top of their shopping list ... we will have them at Red Apple and The Bargain! Shop stores at a super low price, Every Day!"

To launch the program on April 28th, Red Apple and The Bargain! Shop stores are rolling out an exciting in store and online marketing campaign that highlights the exceptionally low prices on these grocery staples. A one day Scratch & Save event will be in place with Customers having a chance to save up to 50% off their entire purchase. Plus, one lucky winner will instantly win $1,000! There will be an in-store giveaway contest for a bag filled with $100 worth of Every Day SAVE BIG products. And Customers will also have a chance to enter to win a $500 shopping spree.

About Red Apple Stores Inc.

Red Apple Stores Inc. (a wholly-owned subsidiary of BlackRock Capital Investment Corporation) is a chain of 154 general merchandise stores, proudly serving Canadians in small communities under the Red Apple and The Bargain! Shop banners. We are the trusted neighbourhood store, providing the best value to our Customers through convenient locations, quality products and our signature super friendly service. In addition to great values on everyday needs, we strive to continuously delight our Customers by providing the brand names they want on fashion, food and home products, all at significant savings!

We take great pride in serving our communities and aim to do our part to give back to the communities in which we do business. We are proud to partner with many local charities throughout the year to raise funds in support of the towns where our Customers and Associates live and work.

Learn more about our stores at www.redapplestores.com or connect with us on Facebook at www.facebook.com/redapplestores

For more information, contact:

Laura Penso
Vice President of Marketing
Red Apple Stores Inc.
lpenso@redapplestores.com
1 (905) 293-7690