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TORONTO - Easter Seals Canada launches the 2015 Easter Seals Paper Egg campaign today, involving national and local retailers in a fundraising initiative poised to raise $1 million in support of children with disabilities.
Paper Egg is the primary fundraising campaign during March is Easter Seals Month, which encourages Canadians to see ability in disability.
During the four-week Paper Egg campaign, which ends on Easter Sunday, April 5, sponsor retailers invite shoppers to purchase $2 Paper Eggs and write their names on them. Throughout the campaign, retail staff post the colourful eggs on store walls to demonstrate the community's support for Easter Seals’ life-changing programs and services, such as active living opportunities and the provision of adaptive technologies.
Red Apple Stores Inc. and Booster Juice have returned as national sponsors. Since 2007, Red Apple Stores Inc. has been Paper Egg's top national fundraising sponsor, raising more than $1.15 million. Booster Juice stores across the country have raised more than $200,000 in just five years.
"The heartfelt support for the Easter Seals Paper Egg campaign over the years inspires everyone at Easter Seals – especially the kids and families,” says Dave Starrett, CEO of Easter Seals Canada. “We thank Red Apple Stores Inc., The Bargain! Shop, Booster Juice, regional sponsors and their countless customers for helping us all to see ability in disability.
Since the launch of the program in 2000, the Paper Egg campaign has raised $7.3 million. In 2014, the campaign raised close to $800,000.
About Easter Seals Canada
Easter Seals is dedicated to fully enhancing the quality of life, self-esteem and self-determination of Canadians with disabilities. As Canada's largest local provider of programs, services, issues-leadership and development for the disability community, Easter Seals is dedicated to helping Canadians with disabilities participate fully in society and live lives to their full potential. To learn more visit easterseals.ca
Lisa McKeen, VP Development
email@example.com Tel: (416) 932-8382 ext.226